One of the big trends at this year's show is that people want to customize their gadgets and computers to a level unheard of just a few years ago.

One of the things Stardock has been showing off to partners is MyColors 2.0.  With licensed content from the NBA, NHL, NCAA, GM, with more on the way, the library of MyColors themes is growing quickly. Stardock plans to begin making MyColors generally available later this month.

MyColors Theme Manager

MyColors 2.0 is set to be pre-loaded on several major OEM PCs this year (though we are not yet allowed to announce who).  By the end of next year, over 20 million Windows PCs may ship with MyColors pre-installed allowing users to change their overall Windows theme. Starodck is set to launch the new MyColors next week. The first PCs it will be shipped with are expected to show up this April.

Meanwhile, many different companies are showing off everything from cell phone cases, computer cases, adhesives, clip-ons, and more to allow users to give their gadget its own look. Like MyColors, much of their content is licensed from major brands (NFL in this picture above).