This whole Ocean Marketing thing has me flummoxed. Now, it’s certainly well known that I have no problem bringing down the hammer on customers who think their purchase entitles them to abuse me.  But the whole thing I got out of the Ocean Marketing thing was that this guy clearly didn’t like the people he was supposed to be serving. It doesn’t make sense to me.

People who make stuff inherently want customers to be happy. It’s not just a financial transactions, it’s important that they be happy. 

When it became clear that Elemental: War of Magic was a big disappointment to people, it wasn’t enough to just “make good” on it (i.e. fix it).  It was important to us that our customers like us and the only way to do that was to not just give away some freebies but deliver something that was good to the point that people would go “Woha, they did me right.” 

The motivation is that customer happiness matters.  If you’re just a stock holder, maybe you don’t care. But if you’re actually involved in producing, publishing, marketing, etc. the people you are doing that for matter a lot.  Otherwise, why bother?