Brad Wardell's Blog


Other places to visit

Published on Tuesday, November 25, 2003 By Brad Wardell In WinCustomize News
While we restore from backup here are some other places that have skins and themes of the kind you'll find here:
First some not as well known that are very high quality:
http://www.pixtudio.com/index.php?page=skins
http://www.skinplant.com/
http://www.essorant.com/
All 3 of these sites have both free skins and premium skins to choose from.
Here are some others:
http://www.deviantart.com
http://www.skinbase.org
http://www.theskinsfactory.com
http://www.customize.org
http://www.velocityart.com/
We're in the process of restoring from backup but as you can imagine, we're having to do it from remote (the servers are in California, we're in Michigan). There will probably be some skins/themes/walls missing for at first so authors who have recently submitted content may be contacted to resubmit the file.



Desktop Enhancements vs. Games

Published on Tuesday, November 25, 2003 By Brad Wardell In Blogging

...and the #1 reason why Stardock is so successful: Because everyone thinks desktop enhancements are a tiny niche market.

When I try to convince the press to cover our software, I am often met with "Do people really use this stuff?"  By "stuff" they mean desktop enhancements. Do people really want to change the way Windows looks and feels? Surely, it's just a tiny group of geeks who do this right? Right??

In actuality, desktop enhancements are pretty huge. They just don't get respect.  Let me give you a startling statistic: WindowBlinds has 2 MILLION more downloads than the popular voice over IP game utility "Roger Wilco".  In fact, I couldn't find ANY games on Download.com that even come close to the popularity of WindowBlinds. And WindowBlinds is just one of the many desktop enhancements on there. DesktopX is another that is incredibly popular with millions of downloads just on Download.com.

It creates a bit of a crisis of faith here. Because Stardock makes games too. But it makes it a hard sell internally at times when $50 programs like Object Desktop can sell thousands of dollars per day right off our website while our expansion pack for our hit game (by PC standards) Galactic Civilizations got only 6 pre-orders yesterday.  Thousands of dollars for Object Desktop, $120 for the expansion pack.  And the development expenses between the games and non-games is remarkably close.

I'm confident that more people will eventually buy PC games electronically. That's not the issue. It's not that the PC game market is small as much as the desktop enhancement market is relatively large. There are lots of other companies in the desktop enhancement market too as well as a lot of freeware. So while we may be the "Blizzard" of the desktop enhancement market, we're not the Microsoft.

 

The blahs of hard drive crashes

Published on Tuesday, November 25, 2003 By Brad Wardell In Blogging

Every month or so I go through a day or two of the blahs. Where I just feel...down. That's where I am now. That feeling of hopelessness. It always passes. I'll exercise or find something to keep me busy.  Though ironically, our main skin library hard drive died yesterday at WinCustomize.com and that has definitely not helped matters. Trying to restore all that data is going to be a pain. Luckily, I work with really smart, talented and hard working people who are taking care of that stuff. But it's still just incredibly frustrating to see these kinds of obstacles present themselves. It's the "if it's not one thing it's another" type of situation.

 

Solution to welfare: Contraception

Published on Tuesday, November 25, 2003 By Brad Wardell In Politics

Having grown up poor I don't have a lot of sympathy for people on welfare. By and large, they seem to have been people who aren't able or willing to be responsible with their own lives and essentially rely on everyone else to support them.

Often times, it seems, that it's just a matter that they don't think ahead. They don't think through their actions. Statistically, most welfare recipients are young females with 2 or more children and are under 25. Sure, you can bring up cases that don't fit that. But the fast track to welfare is having multiple children before you can realistically afford them. And it gets worse, most (over half) of these people have never been married. That is, they've had >1 child yet never been married.

Apparently the common sense gene just doesn't get activated in all people.

One way to help people on welfare is to try to keep them from slipping further into dependency. More to the point, keep them from having more children. My solution: Forced contraception.  Today we have the ability to implant contraception that will keep someone from getting pregnant for months at a time. In order to receive public assistance, the recipient would have to agree to have the contraception implanted. The contraception would stay implanted as long as the individual was on public assistance. The same would be true of males, btw when possible. If you're a male on welfare, no making babies.

While some would argue that this is a violation of the welfare recipient's freedom, I would argue that the rest of us who are forced to work 4 to 5 months per year for the government suffer a greater loss of freedom.

 

Hard Drive Crashing

Published on Monday, November 24, 2003 By Brad Wardell In Personal Computing
The skin library file server over at WinCustomize took a hit today when the primary library hard drive died. Luckily, we do regular backups so it's not a total loss but very likely will lose a few files in the process. How many remains to be seen.

Most of our stuff uses RAID in redundancy mode but unfortunately, because of the sheer size of the library, it's not really practical (on a budget) to do that. But boy I wish we had that set up tonight. I guess it's better tonight than say Thursday. What a pain in the rear.

Good thing we don't run all the Stardock.net servers off one machine or we'd be really hosed (JoeUser isn't affected other than blogs that link to images on that machine).

How to really theme your Windows XP desktop

Published on Monday, November 24, 2003 By Brad Wardell In OS Customization

One of the things that has made me so excited about DesktopX is just how easy it is for "regular users" to be able to make interesting stuff.  Normally, desktop enhancements require a high degree of sophistication.  As a result, customizing Windows was pretty much divided into two types of people: Users and Creators. Creators were the tiny elite group of people who had mastered the arcane way of making a skin or a theme or whatever.  And users were everyone else who just downloaded what the creators had made.

With DesktopX 2, now more users can master their own desktop destiny.

Last week I made my own animated wallpaper.

And speaking of animated wallpapers, you wouldn't believe how easy those are to do. I did one where snow falls on your screen. All I did was make a little snow flake picture. Then I wrote 3 lines if VB Script into the object (1. Create a timer, 2. Have the object move down by 3 pixels when the timer is called and 3. have the snowflake go back to the top of the screen when it reached the bottom).

 

So let me give you a guided tour on using the performance monitoring features of DesktopX. People love to keep an eye on what's happening on their computer and this is a way to do just that.

For my example, I'm going to make a 3 state light. Green, Yellow Red. This will check my Drive C disk space and let me know the status. My first step is to draw my lights.

I'm using Corel Draw but this might as well be MS Paint. I put my 3 states in a "strip" like this. This is called a bitstrip. As long as each item in the strip is equal size it can then be divided up equally.

Then I save as PNG. This is important (for me anyway) because PNG files will automatically handle the "alpha channel" which is techie talk for taking care of the parts you want transparent.

So now I go over to DesktopX's little tray icon and choose "new object" by right clicking on it.

Now once I do that, it will bring up the properties of that object. Down by additional abilities, choose ADD. Pick "Performance Meters 2". For the Performance Meters.

Then when you configure this, you will want to switch to BIT STRIP since that's what we picked. Also, it has only 3 frames so make sure you pick that too.

On the next tab, make sure you've chosen Drive C.  What's really cool though is that if you wanted, you could pick any number of things to monitor. I can, for instance, monitor the CPU use of a remote machine on the network. Or have it display the number of GDI objects that are in use on a local or network machine. It's really complete.

At this point I'm done. But I'm going to add one more thing. I want the light to also have a text component that will display the percentage used.

So I have to go and create a second object and then I go to the summary page to give it a name.

Then go to appearance and turn it into a TEXT object (it defaults to image).

Then go back to your street light ball here and have that object set the text of your new object. I also added header and footer stuff there to make it make more sense.

End result. Now this is obviously very simple stuff. But think of what you could do with this kind of thing. You could have them be animated or be spinners. You don't have to use bitstrips, you could have it be a bar graph or a historgraph.

And that's just if you want to do some sort of performance monitoring. I'll create more tutorials soon.

Have fun!

DesktopX is a free download at http://www.desktopx.net

 

Traffic tips for your blog

Published on Monday, November 24, 2003 By Brad Wardell In Blogging

Want to get your blog more popular? First, visit this article that has some good tips:

http://www.rightwingnews.com/category.php?ent=1027

Next, link to other like minded blogs. This is important. Get them to exchange links with you. What's nice about JoeUser is that referrals are tracked so you can actually see who your best referrals are. Look at the bottom right in the lighter gray area. That's where links to your blog are coming from.

Now, to add links to your personal blog click on  "My Account" over on the right. Then click on "Manage my Custom Links".  Linking to blogs you enjoy is a good idea anyway as often times people will link back just by seeing who is referring them to you.

Have fun!

European vs. American views on capitalism, free speech

Published on Sunday, November 23, 2003 By Brad Wardell In Current Events

As shocking as this may be to hear, I have detractors.  No really, there are actually people out there that don't like me. Actually, there are people out there that hate me. The reasons are many fold and this article will only talk about a particular group since it would take a lot of time to cover all the different types of people who find me reprehensible.

The type of detractor I'm talking about for the purposes of this article are the people who dislike me and my employer Stardock largely because of our on-line "marketing" presence. And admittedly we are unusual in how we interact with customers. Here are the 3 primary things I do that tick these people off:

1) I (and our company) create desktop enhancement software that isn't free.

2) I (and other people in our company) interact extensively in on-line communities. When someone says "How would I add a roll-up button to my Windows title bar?" one of us is usually nearby to say "You can do it with WindowBlinds. Download it at http://www.windowblinds.net."

3) When someone criticizes our software or our company, one of us (usually me) will vigorously defend ourselves or our company. And because we do it so often and have done so for such a long time, we're pretty good at it.  Usually, people who criticize us or our software don't know what they're talking about. "Beware, using DesktopX will fry your LCD monitor."  We won't let that kind of thing pass. We also won't let the "I don't like WindowBlinds, it's a pig" when we know for a fact that WindowBlinds is significantly (i.e. not just in benchmarks but visually on screen on any reasonable graphics card) faster than using the built in Windows XP styles.

You add those 3 things together, over time, and you will create detractors. It's bad enough we're charging money for software that "should be" free. I've never found the master guide that determines which software it's okay to charge for and which software "should be" free but apparently some people have access to this mythical guide of software value.  And it sure doesn't help things that we're all over forums "plugging" our software at every opportune. But if you make even the mildest criticism and we're all over the poor guy asking him to back up his assertions.

Because of my statistical...obsession, I've logged the people who are the most vocal detractors.  There are two broad categories for them:

  1. Superficial Detractors. These are people who just pop in from time to time to rip on us in some way. But are just as likely to say, in their next post that "Coca Cola sucks!" Superficial detractors rarely go beyond the "X sucks" comments.
  2. Dedicated Detractors. These are the people who consider it their personal mission to educate the world on our evil and more specifically my evil in particular. Their focus is on the above 3 issues.

It's these dedicated detractors I find interesting because there is a huge geographic bent to them -- out of the two dozen or so that I've looked into over the years, about two thirds of them are from Europe.  I've known this for a long time and have thought about it from time to time. Why it is that the 3 issues I mentioned above affect Europeans negatively so much more so than Americans?

I have a theory, for what it's worth:

First, I think that Europeans are, as a whole, generally more hostile towards capitalism and in particular entrepreneurs.  While the word, entrepreneur, is French, it seems to me, based on what I've seen, that it is Americans that have really embraced it. There seems to be an open distaste for "merchants".  I have read of a few European leaders refer to Americans as either a nation of "merchants" or a nation of "cowboys". Both terms, ironically, are ones Americans will happily agree with but not see it as a epithet.

Secondly, I think Europeans are more likely to feel discomfort if not open hostility to seeing commercially interested parties challenging private persons over their views. In Germany, for example, it is apparently illegal to run comparison ads. In the United States, this is standard procedure.  Americans are used to no holds barred debating. We take our freedom of speech seriously and to the full extent - we believe you can say whatever you want, but you better be ready to back it up when challenged.  Americans seem more interested in being right than being polite. I think some Europeans find this off-putting. That it is somehow, distasteful, for people who are making money on the very topic they're talking about to be openly challenging their critics.

Whereas an American would love to see Bill Gates in the trenches on some forum hashing it out with hits critics, I think many Europeans would find such a thing distasteful and sensational. Bad enough that these merchants are selling their wares, now they're invading our private forums, intruding on our right to talk about their wares in peace.

It's just a theory, mind you, but I cannot think of another reason why, statistically, so many of the people who are openly hostile to our company (and me) are from Europe when it comes to issues that relate to my day job.

"What happened to our right to have an opinion?" says the angry European. "You have a right to your own opinion," responds the American merchant. "You just don't have a right to your own facts."

Obviously not all Europeans feel this way. Not even a majority of them feel this way I suspect. We're talking a relatively small fraction overall.  But it does seem to show a cultural divide on feeling towards capitalism and free speech.

When did they decide technology wasn't fun anymore?

Published on Sunday, November 23, 2003 By Brad Wardell In WinCustomize News

Remember PC Week (before it was eWeek) and InfoWorld? They used to be THE goto publications for getting the latest news on the tech industry.

Now look at them. What the heck happened? Anyone who gets them will notice that they are very thin and contain very niche stuff ("Enterprise IT solutions round-up!"). Why?

To put it in perspective, WinCustomize has a higher Alexa.com (web traffic) ranking than eWeek and InfoWorld. How did this happen?

This article at JoeUser takes a look.